Introduction to Internal Communication Videos

At Video Mantra Internal communication videos play a crucial role in promoting effective communication within a workplace. These videos help to keep employees informed, engaged, and aligned with the company’s goals and objectives. By using a visual and engaging format, internal communication videos can convey important information, clarify expectations, and foster a sense of community among employees.

Whether it’s to announce company updates, share best practices, or simply boost morale, internal communication videos provide a dynamic and memorable way to communicate with employees. With the help of a professional video production company, organizations can create high-quality internal communication videos that accurately convey their message and achieve their desired outcomes. Investing in internal communication videos can have a positive impact on employee engagement, productivity, and overall job satisfaction.

It’s a cost-effective way for companies to enhance their internal communication strategies and foster a stronger, more united workforce.

Need of Internal Communication Videos

Internal communication videos offer a convenient and effective way to communicate with a large group of employees. They can be used to replace emails, departmental intranet articles, or onboard manuals.

To be most effective, it is important that these videos are backed by management and come from the top. This helps to ensure that the message is taken seriously and effectively conveyed to all employees.

How Video Mantra Create Internal Communication Videos

Video Mantra approaches internal communication videos with the same level of care and professionalism as its corporate videos. By taking this approach, they ensure that the content is well-understood, relevant, and tailored to the needs of the intended audience. They work closely with clients to understand the audience and their preferred methods of consuming video content, such as on laptops or during lunch breaks. This helps to create engaging, effective internal communication videos that deliver results.

Characteristics of Internal Communication Videos

  • Brief: Videos should be no longer than three minutes to keep employees engaged and minimize distractions.
  • Clear messaging: The content should be clear and concise, avoiding complex jargon or technical terms.
  • Brand consistency: The video should reflect the organization's brand voice and style, promoting a consistent image.
  • Tailored to audience: The video should be personalized to the specific audience, taking into account their preferred consumption methods and cultural background.
  • Consistent approach: The video should maintain a consistent approach throughout, helping to build trust and credibility with the audience.

By incorporating these characteristics, organizations can create engaging and impactful internal communication videos.

Many times we find it helpful to select members of your team from the video to help personalize the experience and make people happy about production. This also enables us to make more videos, for a reduced cost per video (yippee!). Typically we have animated denser subjects that need visual assistance to adequately express the content.

And although we do not make budget production from a mass-produced source, we will always advise you on how to achieve your goals most effectively. We could use a subscription service to plan your video content for the year (so you can benefit from scale efficiencies), or can assist you to put up a studio in your office if it is necessary that you have a quicker turnaround. And we will promptly make our video crew available to you if you need us in the short term.

Types of Internal Communication Videos

i. Company Update Videos

Company update videos are a type of internal communication video used to share important news, updates, and announcements with employees. These videos can be used to communicate a variety of information. Including: 

  1.       Financial results and performance
  2.       New product or service launches
  3.       Changes in leadership or company structure

ii. Training Videos

Training videos are a type of internal communication video used to educate and train employees on specific topics or skills. These videos can be used to teach employees about a wide range of subjects. Including: 

  1.       Product knowledge
  2.       Sales techniques
  3.       Customer service best practices

iii. Employee Onboarding Videos

Employee onboarding videos are a type of internal communication video used to welcome new employees to a company and provide them with important information and guidance. These videos can be used to introduce new hires to:

  1.       The company’s mission, values, and culture
  2.       Key stakeholders and leaders
  3.       Company policies and procedures

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iv. Safety Videos

Safety videos are a type of internal communication video used to educate employees on workplace safety and how to prevent accidents and injuries. These videos can cover a wide range of topics.

  1.       Fire safety and emergency procedures
  2.       Hazard identification and control
  3.       Safe operating procedures for equipment and machinery

v. Motivational Videos

Motivational videos are a type of internal communication video used to inspire and motivate employees to work harder and reach their full potential. These videos can be used to:

  1.       Celebrate and recognize employee achievements
  2.       Highlight the company’s mission and values
  3.       Encourage employees to take ownership of their work and strive for                      excellence

vi. Culture Videos

Culture videos are a type of internal communication video used to promote and reinforce a company’s values, mission, and overall culture. These videos can be used to:

  1.       Introduce new employees to the company culture
  2.       Celebrate and highlight the company’s unique qualities and traditions
  3.       Reinforce the company’s core values and mission
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