EXPERIENCE THE BEST CORPORATE VIDEO PRODUCTION SERVICES IN DUBAI WITH VIDEO MANTRA

Corporate video production is becoming increasingly important in modern business as more managers recognize its value. Studies show that 75% of managers view work-related videos at least once a week, making it a crucial aspect of modern marketing plans. Whether you’re a B2B or B2C company, incorporating video into your marketing strategy can help you stand out and connect with your audience. Corporate videos come in a variety of forms and can be used to educate, inform, or entertain. By working with a professional video production company, you can ensure that your corporate videos effectively communicate your message and elevate your brand.

2.  Common Types of Corporate Videos

Now that you know the basics of the video creation process, let’s have a look at the most popular video styles.

i. Explainer Corporate Videos

Explainer Corporate videos are short, visually engaging videos that help explain a product, service, or concept in an easy-to-understand way. These videos can be animated or live-action and typically last between 1-3 minutes.

ii. Testimonial Corporate Videos

Testimonial Corporate Videos feature real customers sharing their positive experiences with a company’s product or service. They are powerful marketing tools that build trust and credibility with potential customers. By including testimonials in their marketing strategy, businesses can differentiate themselves and increase conversions.

iii. Animated Corporate Videos

Animated Corporate videos are visually engaging videos that use animation to explain complex concepts, convey a company’s brand message, or promote a product or service. They are often used to capture the viewer’s attention and hold their interest, making them a powerful marketing tool for businesses. Animated videos can take on many forms, including 2D animation, 3D animation, motion graphics, and more. By working with a professional video production company, businesses can ensure that their animated videos effectively communicate their message, drive results, and stand out from the competition. Whether you’re looking to educate, entertain, or persuade, animated videos are a versatile and effective marketing solution.

iv.  Corporate Brand Videos

Corporate Brand Videos are a crucial tool for businesses to promote their brand and communicate their message to a wider audience. They are designed to showcase a company’s products or services, culture, and values, and are used on a company’s website, social media channels, and at trade shows and events.

v. Event Coverage Videos

Event Coverage videos are used to capture the highlights of corporate events such as trade shows, conferences, and product launches. They extend the reach of the event and keep people engaged long after it’s over.

3. Which Type of Corporate Video for You?

When creating a corporate video, there are various options to choose from, each serving a different purpose. For instance, brand videos introduce a company to a wider audience, showcasing its history, mission, values, products or services, customer testimonials, and a clear call to action. Explainer videos are effective for simplifying complex products or services. Testimonial videos build trust and credibility with potential customers. Trade show videos grab the attention of attendees at events and highlight the company’s products or services. Animated videos bring a product or service to life and are great for explaining complex concepts. The right type of corporate video will depend on a business’s specific goals and objectives. By considering the purpose and target audience, the right video can be chosen to meet its needs and achieve desired results.